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January 17, 2022
View: 46

The cuts to the art industry is one of the most short-sighted acts of vandalism in recent years. With prospects for graduates glooming, what support can art students look to?

Google search results can be terrifying. See also: uncertain career paths, wonky prospects, and a vague idea of what life after art school even is. After chalking-up years of arduously studying art, history, and a whole lot of Foucault, art students slip into a workforce that doesn’t always appreciate the curation of heterotopias, but would rather appreciate extra foam on their cappuccino. Occupying Starbucks, art student’s attitudes become as bitter as the coffee they’re hired to make.

The landscape that art graduates encounter isn’t one Theresa May would find strong or stable. It’s on shaky grounds, and not many institutions are facing the matter of art graduates. In 2016, only 69.1% of fine art graduates landed a job. Such jobs were mainly retail, catering, and a rather ominous ‘other’ category. This is as worrying as it is important. These statistics make a powerful and compelling case for the precarious situatedness of graduates. Is studying Herodotus something we should pay people to do? Currently, it’s a no. The cultural work graduates can offer is restricted, dismissed, and erased by non-art circles. The (mis)treatment of art graduates is a sign that something is wrong with how particular societies locate the arts.

Upcoming artists are crucial to keeping things fresh. Whilst we pay these practises a certain amount of lip-service and Instagram postage, clicks and shares won’t pay the rent. Art institutions are crucial in providing platforms and forums for the curation of new and promising artistic modes. But some of these can be arcane, leaving art studies struggling to exoterically explain their art. University faculties take refuge in niches. Whilst this enables students to navigate specificities, the outside world neglects this.

Art award schemes can provide graduates an opportunity beyond the white walls of university to express themselves. The variety and vitality of schemes, such as the BP Portrait Award, Frieze Artist Award, and the Sunny Art Prize, provide ways for upcoming artists to be recognised globally. When Art was listed top of Forbes’ 10 worst college majors across the pond, the need for healthy art exchanges is needed more than ever before.

Over 2,557 artists from across 80 countries applied for the BP Portrait Award in 2016. 53 artists were selected by the judging panel and saw their still life come to life in the National Portrait Gallery. So, when just 2% of artists who enter find their work selected and be in the running for £30,000, the program provides a critical platform for portraiture; an arguably dying medium. By divorcing strict figuration, the portraits range from tactile finger painting-esque pieces, to photorealist methods. Commissioned works come to form an exhibition that represents the diversity, creativity, and vision of contemporary portraiture. The competition carries the prestige capable of changing an emerging artist’s life.

Jettisoning the portrait, we encounter spatial arrangements that test the idea of the site in the Frieze Artist Award. The competition allows emerging artists to realise a major commission at Frieze London. The site-specific works are ambitious, often interrogating concepts of digital media, video, and sculpture and the methods in which these can find relief. Previous winners range from Yuri Pattison’s navigation of the self-as-data across networked data systems, Rachel Rose’s layering of communication and sensory perception, and Mélaine Metranga’s unhurried negotiation of emotional-economic exchanges in a series of videos and an on-site café-installation. Produced under the guidance of the Frieze Projects team, the Award sets a budget of up to £20,000.

The Royal Academy’s Summer Exhibition is one of the world’s largest open-submission showcase. The panoramic scope of the exhibition illustrates art’s pluriformity. Running since 1769, the Summer Exhibition is open to all artists and hangs within its palatial walls everything that is happening in the art scene. Both fresh and established artists can submit, and with £50,000 worth of prizes floating about, it’s a peak into the whimsical realm of contemporary art.

Held by the Sunny Art Centre, the Sunny Art Prize creates a transnational space for art from across the world to come together. The institution aims to showcase the plurality of fine art today, from 2-dimensional paintings to 3-dimensional sculptures. By crafting a worldy grammar through art, the competitions sees art from London, Beijing, Guangzhou, and Macau represented and articulated to a larger audience. Cash prizes are on offer (with up-to £3,000 for first prize) alongside a public solo exhibition at the Sunny Art Centre, and a one month residency along with a show at their partner galleries.

Visibility is key to art. It is a language not of stillness, but robust dialogue. It refuses to be silent. Art has been inflected with superficial associations, meaning that culture has become obfuscated. Art’s insights have been lost, so the sooner we find relief in art, the sooner we’ll view art graduates as more than future-baristas.



Source by Josh Milton

January 17, 2022
View: 42

Introduction-

Window display is retailer’s most controllable element in relation to image of the store and that the merchandise displayed must match the target consumers. Windows may communicate style, content, and price point. They can be seductive, exciting or based on emotional stimulus through stimulation, or evocation of all five senses. The best store windows can generate great excitement and are a talking point. They contribute to the shopping experience by entertaining pedestrians, while simultaneously communicating the products and services on offer.

For a retailer willing to exploit the full potential that a window gives, the image-building process can be exciting and have enormous potential. A fashion retailer, for instance, will often change a window weekly to show the latest items on offer. A glance into a shop’s window by a passerby establishes the time of the year and, very likely, a timely contemporary event. It might combine seasonal and festive points of the year such as Spring, Summer, New Year approaching, Diwali, Valentine’s Day, Mother’s Day etc. At other times the propping may be based on color schemes, materials or cultural themes.

Themes: Popular Trends-

A winning window display should have a theme. The theme should be the flavour of the season. Window display, covertly displays the image of the store i.e., whether a store provides cutting edge technology, or does it give great discount offer etc. Choosing the right theme for the window is often the most challenging part of the whole display design experience. Selecting a single theme for all the store windows and some interior display spaces can create a cohesive and inviting appearance. A few popular ideas for display merchandising are:

Seasonal themes – Appropriately timed spring gardening displays, summer beach displays, or winter holiday displays are all going to appeal to people strolling by the store window, since they are currently thinking about these things.

Colour themes – A variety of items in all shapes and sizes can create a wonderful display when they are all shades of the same color. This gives the business a chance to showcase many different products at the same time.

Odd holiday themes – Have fun with strange holidays, from celebrations of the pets to a day set aside for the sale shopping. With the hundreds of holidays that fill each year, there is sure to be at least one that is a perfect fit for the business.

What’s new – Show people the latest and greatest items the store is carrying right in the window. The display has to be done in a manner that generates a sense of interest in the people along with informing them about the store merchandise. A well thought-out display requires huge amount of pre- planning. One should take time to plan a display. One should consider what one wants to accomplish, chalk out a budget and determine a central theme. One can develop a display as a shadow box with all visual display tools, the merchandise and props placed in miniature inside it or one can sketch out the display on paper. The display should correctly place all materials and location of tables, windows, racks, mannequins considering their dimension to the window display. The lighting and the angle of the display should well thought off.

Elements of Effective Display-

An effective display should be a harmonious blend of following elements. The window display should be able to communicate the message in most subtle yet creative and effective manner.

1. Balance: the props inside the window display should be placed in asymmetrical balance rather than symmetrical balance as both sides of the display having similar weight tends to make the display look bulky and cluttered.

2. Size of Objects: when the props are placed inside the display then the placement of large and bulky items should be done first. Since placement of such items affects the balance of the display, any change or shifting of such items can lead to unbalanced display. Placing objects in different heights creates visual interest and keeps a person’s eyes moving around the display.

3. Colour: they help in setting mood and add feelings to the display. The first attraction is often created by the colour. Right selection of colour according to the theme can make the display look appropriate and trendy. Often the philosophy of the store is also reflected by the colour of the display. A retail store selling goods based on a philosophy of being inspired by the nature then the colour palette of the window display carry colours of the nature.

4. Focal Point: in order to look as complete whole the display should have a focal point. A point of main emphasis to which all other props leads to. For this to happen, the product and props/signage and background should come together.

5. Lighting: lighting plays an important role in creating an ambience with in the display. In creating theme often the background is muted by spread lights and the specific product that is the focal point are accentuated with focus lights. In lighting there different lights that are used for day time and night time. The angle of lighting, the softness of brightness of the lights, luminosity of the display should be taken care of. The lights should be placed in such a manner that they don’t create shadows, until such an effect is required.

6. Simplicity: in want to display more, people often make blunders with their display. The display should also act an instrument of interest and surprise. The products showcased in the display should hold the interest of the consumers’ to an extent that out of curiosity they are forced to enter the store and check out what else is there in the store. It is important to understand that less is more and one should know when to stop adding any more items.

Window Display Types –

According to the size of the shop, the location and the desire of the retailer the display windows can be of following types-

1. Flat windows: storefront glazing is projected as far forward as possible and built in a straight line, with an entrance door aligned or set back from this line. Such window types are most commonly found.

2. Arcade window: they extend from a store’s entrance set back between two windows, which allow a store with less front space to increase its windows space in which to show merchandise.

3. Angled windows: they look similar to flat display windows but are angled out. This is often done to remove monotony of flat windows and the add interest to shop by giving three way look of merchandise.

4. Corner windows: corner windows are specifically designed for those shops located on corner properties. They have two sides of window to display their merchandise.

According to Kemal Yildirima 2007, consumers seem to have a more positive perception of flat windows than arcade windows with respect to promotion, merchandise and fashion. Compared to females, males evaluated the store window more positively.

According to the service that a window requires they can be divided into-

1. Closed Windows: they are most often used in department stores. They resemble a room, which have three solid walls and an entry door. They are the ones which require a lot of planning in order to transform them into “showstoppers”. They often require lots of merchandise and props to fill them up. As these windows can only be seen from the front a lot of detailing is done beforehand.

2. Open Back Windows: These windows have no back wall, but may have side walls. Some retailers prefer them because they let in lots of natural light and they make the interior of the store visible from the outside. One has pay to attention from to all angles when dressing this type of window as they can be seen from all sides, both inside and outside the store. Customers also have access to this type of window (meaning they can walk up and touch the display), since it is not enclosed in a room.

Major Points for Retailers-

Form the moment the concept of store is conceived, the understanding for creating an effective window display should be acquired. Starting from the type of window display, the materials used in construction and the glass used should be assessed and placed for easy and secured display. Besides constructional part, creative aspect should be planned meticulously in advance to create a dazzling effect. However, there are also practical concerns to address. Before one begins, there are certain practical points that retailers should be keep in mind.

1. Grab their attention. First and foremost, a retail window display must be eye catching. It takes only a few seconds to walk past a store window. If the display doesn’t grab their attention, the sale is lost. The priority should be to divert the focus of the shopper to one’s store. The store windows should be such that it differentiates one’s window with that of competition next door and also across the street. The onlooker even if not interested to buy the product at that moment should carry the display in their minds. Such technique adds a recall factor to the store and often leads to purchases in future.

2. Work with your vendors. Many retailers neglect to contact their vendors for help on retail window displays. This should be avoided. In order to create a more honest and updated window display it is essential that the vendors are contacted and recent posters, banners and retail POP displays should be acquired and placed in store windows. The vendors too would be delighted to have a retail outlet which likes to display their recent products. This form of alliance not only keeps both sides happy but also decreases budget of the display.

3. Work with artists. Hiring an expert can be costly, especially when one is starting a showroom. In such a scenario one can hire a new talent which can provide local, cheaper and newer concepts of window display. For example, a new retail outlet selling traditional handicrafts, might hire a local artist to create large paintings of old-fashioned textile designs. Alternatively, art galleries can be approached to hire interesting pieces that can express the theme and one can build a compelling retail window display around it.

4. Social cause. A good deed deserves another, if one allows a part of the windows for use to local non-profit organizations that are promoting a good cause; often such a display attracts more attention as people desires to know about the cause that is being promoted. Such window displays used for community projects creates good will for the retailer.

5. Show your holiday spirit. There is no other attraction then to see a coming holiday season display. People often love to see new products that will be launched for the coming season. If the retailer uses such holidays, even obscure holidays, then they can cleverly promote one’s store with marketing messaging that tie with the holiday.

6. Think outside the window box. When consumer enters the store after seeing a good display, the store should too carry the same vibrancy. Cleverly placed displays, posters etc. often help consumers to reach the product they want inside the store. Different and innovative ways should be used in order to use the outside of the building in addition to or in conjunction with the window displays.

7. Use of lighting. Retail window displays should be well-lit day and night. Even after the store is closed, lighting up of one’s window displays strategically, can create marketing even while one is not in the store. Good daytime lighting is also important as it helps to avoid shadows that can limit the effectiveness of one’s window display. Different lighting techniques can be used where, specific products can be placed under spotlight and if the window design simply features one’s brand/image, rather than specific products, then balanced lighting can be used throughout.

8. Be a quick change artist. Stale window displays are quickly be tuned out by passers by. It’s a good idea to change your windows at least every month. Smart retailers put in place a window display plan for the year and then execute the plan. In that way, one knows when there will be a changing of windows, and one can prepare accordingly.

9. Keep windows clean. Nothing ruins a retail window display faster than a filthy window. The windows should be cleaned to maximize the effectiveness of one’s window displays.

Like any other aspect of retailing, creating an attractive display takes a little skill and lots of trial and error. One should keep working at designing eye-catching and innovative ways to make retail store profitable through visual merchandising. Once the window display is installed, one shouldn’t forget to keep rotating merchandise with fresh merchandise and replacing any items that have become soiled.



Source by Swati Madhu Gupta

January 17, 2022
View: 58

It will be tough to find a modern restaurant or coffee shop that does not use banner displays in one form or another. Their ability to make any outlet look more attractive and professional is well known. Most restaurant and café owners have realised that their potential goes much beyond just looks and ambience.

They are very effective sales tools and can be used to attract customers, improve sales, and advertise new items. They are also useful in organizing the outlet and increasing customer comfort. Read on and discover some exciting ideas with coffee shop banners.

Banner stands are low cost solutions that can help with:

1: Attracting customers on the street and encouraging them to walk in.
2: Window displays and wall decor.
3: Organizing the outlet and seating areas with partitions. This is especially useful in outdoor seating areas.
4: Providing information inside the outlet, for example, the menu, store timings, new items or special offers.

Attracting Customers Into The Outlet

Banners can make your outlet visible to customers even from some distance on the street. Fairly large signs are visible even from a block away when placed at a height. Your logo or message on the Ex-Disc circular banner that moves with the wind will attract attention from a distance. Being a display that is designed for outdoor use, it will not be affected by the elements.

A strategically placed display stand on the pavement that displays your best selling menu items or specials will encourage passers-by to walk in and try something. The vertical A-Frame pop up banner is a good option for this purpose. It can be weighted down for stability and its two banners will allow you to display colourful graphics or messages to attract people coming from either direction.

Window And Wall Displays

A picture is worth a thousand words. Posters in shop windows and walls are great methods for advertising specials, providing information and displaying large pictures of menu items. The best option for this kind of display is the fabric poster.

Fabric posters can provide much better quality and durability than other options like PVC, card or paper. Posters printed using dye sublimation technique are much better in looks and quality than the ones printed by screen printing. Fabric posters come with many mounting options. They can be hung from the ceiling, wall-mounted or made to stand on the floor.

Barriers And Partitions For Seating Areas

Barriers are just the things you need for setting up seating areas:

• They help you utilise space much better and if done properly will maximise the number of customers that can be accommodated at a time.

• For the customers seated outside, they give some amount of protection from wind, noise and dust from the street.

• You can also use them to separate smoking and non-smoking areas.

• They give you a large display area to further promote your brand, for example, to announce the opening of new outlets, show new additions to the menu and advertise combo offers.

Combination fabric backdrops made from polyester can be used as barriers that will give the required protection from the elements. As stability is more important than portability in this case, a solid base plate is the best option. You can use them to display graphics on both sides or keep it plain and simple in the colour that you prefer. They are also easy to set up and you can change your seating arrangement quickly when required.

Using Coffee Shop Banners Inside For Providing Information And Advertising

Signs and banners inside the outlet help increase your sales. Here are some common ways in which signs and banners can be used within the outlet:

1: Welcoming customers.
2: Showing outlet timings.
3: Displaying your menu.
4: Displaying specials and offers.
5: Introducing new items.

Here are some display ideas for use within the coffee shop or restaurant:

• Cross base stand with telescopic pole and a set of graphics: This is easy to set up and the graphics can be changed in an instant. You can also adjust the height for different type of banners. They are also lightweight and portable. You can easily move them around or pack them up when they are not in use. Use them around the seating area, next to the cash counter or as a sign just inside the entrance.

• Tabletop banners: Use them on the counters to display the popular menu, specials, offers or signs. They are lightweight, take less than a minute to assemble and can be easily packed up when not in use.

Flexibility Is The Key

With banners, the possibilities are limited only by your imagination. We are sure that there are many other applications that you can think of depending on the type of outlet that you run. We have only discussed some basic applications and ideas that are commonly used.

Irrespective of how you use it, always make sure that the coffee shop banners you buy are portable, sturdy, durable, reusable and provide excellent graphics with true to life details and colours. While cost is always an important factor, the best products are environment-friendly and come with excellent after sales service and support. They may not be the cheapest in the market, but are certainly cheaper in the long run.



Source by Pete S Davies

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