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March 13, 2022
View: 449

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Whether your advertising budget is big or small, here are 10 tips you can use to increase the selling power of your next ad campaign!

#1- Stick To Your Marketing Plan

Do you have a marketing plan? If not, you’re shooting at the moon. Without a well thought out plan, you will create advertising that is “ad hoc”. With it, you have a compass, map and direction that will help  you avoid costly advertising mistakes. A good marketing plan will guide you through every area of advertising; your image, share of the market, budget, your position in the marketplace. At Austin Marketing, the marketing plan is essential.

#2-  Promise Benefits

This is the first rule in BIG profit advertising. The only reason people will buy from you is if it BENEFITS them. Your product or service must solve some problem. (Customers don’t buy just for the heck of it.) And they don’t care much for a laundry list of “features” either . The features- weight, size, color, options, etc. are not inherently desirable. You must communicate clearly what these features mean. Is it longer life? More money? Easier? Quicker? Greater pleasure? A better night’s sleep? These “benefits” are what turns customers on. Design your ad, brochure, commercial, or newsletter so that it is BENEFIT oriented, not FEATURE oriented. You’ll generate greater response and make more sales.

#3- Use Headlines That Make Sense

Five times as many people read the headline as read the body copy. It follows that if you don’t sell the product in your headline you have wasted 80% of your money. Headlines that promise, sell more than those that don’t. Your headline should telegraph what you want to say in simple language. Readers do not stop to decipher the meaning of obscure headlines. Research shows that headlines of ten words or longer sell more goods that short headlines. Headlines between eight and ten words have more recall.  In mail-order, headlines between six and twelve words get the most coupon returns.  These factors go into every Austin Marketing headline.

#4- Be Courageously Honest

Buyers are smarter these days. Don’t try to pull the wool over their eyes. If you are selling half-rotten apples- say so. No one will fault you. There is sure-to-be someone out there who wants to make a big batch of vinegar. If your product or service is not state-of-the-art, fine. At least sell it with enthusiasm. An enthusiastic HONEST sales message will out-sell ads with all hype and no substance. Example: “This product is not for everyone, but if you want to save time and money…”

#5-  Sell To One Person

The problem with most TV, radio, print ads, direct mail and brochures are whoever created them is trying to speak to thousands of people at once. At Austin Marketing we feel that consumers are all individuals. A “YOU TO ME” approach would be better. If your tone is one-on-one, your audience will be more receptive.

#6-  Use Testimonials

If you can use them, testimonials are one of the strongest elements in any advertising campaign. As buyers, we all want to make sure that someone else has already purchased the product or service and was SATISFIED. A satisfied customer is often a better “salesman” than a hired spokesperson.

#7-  Give Demonstrations

 Demonstrations are one of the most powerful “persuaders” available to an advertiser. Although most suited to television, you can give demonstrations for some products in print and on radio. “Before” and “after” pictures are a form of demonstrations. They add to the believability of your message.

#8-  Take The Risk Out Of Buying

This is a vital aspect of advertising. The  customer’s biggest fear is that of making a mistake. If you are selling sight unseen (mail order), there are questions, objections and hesitations to overcome. The same is true  for  big ticket items. “MONEY-BACK GUARANTEE” “BILL ME LATER” “COME IN FOR A FREE TEST-DRIVE”. All of these will help in overcoming the buyers fear. If you have a guarantee, don’t hide it in small print. Boast about it.

#9-  Use Photographs That Tell A Story

Yes, it’s true. Research shows photographs sell better in advertising than illustrations.  A picture may be worth a thousand words, but a photo with a story is priceless. Photographs attract more readers, generate more appetite appeal, are more believable , are better remembered, pull more coupons, and almost always sell more merchandise. Caption your photos. On the average, twice as many people read the captions under the photographs as read the body copy. Each caption should contain brand name and promise.

#10-  Never Leave Your Prospect Hanging

Now that you have gone to all the trouble to capture his/her attention, call them to action. If you don’t ask for a response, chances are you won’t get one. If you convince them but leave them hanging, your competition may come along and reap the harvest of your hard work. Sell “NOW” as the time. Sell your “exclusive” and “only” features. Reward them for responding now. Offer a booklet. A discount. A sample. 

As an advertising man, I incorporate these positive advertising factors to increase the selling power of my clients’ campaigns.

You can hire me if you want… my contact information is below.

If you can go here to access over 200 online training videos regarding every aspect of internet marketing you’d ever want to see.

There are videos on affiliate marketing, copywriting, pay-per-clicks, SEO, eBay marketing, and more.

Go here: [http://www.MaverickMoneyMakerShortCuts.com]

Linwood Austin

801-201-9026

[email protected]

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Source by Linwood Austin

February 23, 2022
View: 445

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In the early 1970s, the Kwame Nkrumah University of Science and Technology (KNUST), Kumasi, relied to a substantial extent on foreign professors and lecturers. As a result of past colonial links and Ghana’s continuing membership of the Commonwealth, the majority of the fifty or so expatriate academics came from the United Kingdom. Some of these were on short-term contracts, sent out to avert an emergency caused in 1970 by a mass resignation in the Faculty of Engineering, but others were on long-term contracts and wedded to their posts for as long as the university wished to retain their services. One of these was Bernard Bull, a painter and sculptor of some repute, presenting the bearded and casual image of the archetypal artist.

Bernard was employed in the fine arts department of the College of Art, a formerly independent college incorporated into the university at its formation in the nineteen fifties. Much of the College of Art was composed of applied arts departments, such as ceramics, textiles and metalworking, which fitted easily into a university of science and technology, but a fine arts section was a less comfortable bedfellow. Bernard and his colleagues seemed to find this dislocation an ideal scenario for expressing their naturally anti-establishment and non-conformist nature.

It is natural for artists to regard scientists and engineers as lacking in cultural refinement, and Bernard’s people did their best to establish a broader and more rounded intellectual environment in the university. Immersed in a sea of rationality, the artists strove to remind the majority that the human imagination can be used to create beauty as well as material progress. By participating in the universally compulsory African Studies programme, they promoted due respect for Ghana’s traditional artistic crafts and did much to ensure that all graduates were grounded in the cultural milieu of their ancestors.

Bernard Bull was popular with his students and also with the large community of labourers, security men, traders and hawkers which supported life on the campus. His popularity among humble folk was enhanced by his mastery of the local Twi language. Arriving on his moped in the car park at the Senior Staff Club, Bernard would often greet a fellow Briton in Twi and on the rare occasion when a longer conversation ensued, the itinerant orange and groundnut sellers would gather round with wide open eyes and gaping mouths, expressing wonder at this strange phenomenon. ‘I never heard white men speak Twi long before,’ said one of their number.

On one occasion Bernard arrived at the Staff Club already having imbibed too enthusiastically. His old moped raced recklessly across the car park, narrowly missing the parked cars and halting only when it encountered the low stone wall at the end of the compound. Bernard retained his seat but was visibly shaken. The orange and groundnut sellers gathered round with anxious expressions on every face. One attractive young lady with her round tray of oranges still balanced on her head, stared at the casualty with wide eyes expressing deep concern. Slowly regaining awareness of the situation, Bernard gazed back and muttered, ‘Bra menkyen,’ come to my side.

Like all British academics in Ghana in the 1970s, Bernard’s salary was supplemented by the British Government’s BESS programme. When this ended in 1983 Bernard was one of the few who opted to stay at KNUST on local terms. Few professors could survive on a local salary in those days and most Ghanaian academics had a supplementary income from trading or consultancy. Bernard had the advantage of being a single man, free of the burden of an extended family, and as opportunity arose, he could sell the products of his artistry.

Bernard Bull developed a keen interest in traditional Ashanti wood carving, pointing out that due to the impermanence of wood, standard designs of stools and other artefacts needed to be re-carved at intervals of about one hundred years. By keeping the designs constant the past was preserved, but innovation was not encouraged. Students tended to follow this trend in both painting and sculpture by reproducing traditional patterns with little variation.

It was Bernard’s aim to encourage respect for the traditional culture but combined with a drive for individual self-expression through wide experimentation. Thus he pioneered a unique artistic tradition that grew up and thrived in Kumasi, and the best of his students went on to develop individual styles of painting and sculpture that attracted a wide following and international renown.

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Source by John Powell

February 5, 2022
View: 415

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The silhouette was a picture of a person showing the outline only, filled usually with solid shadow, and most often, in profile. Its name comes from “Etienne de Silhouette,” a French controller general of finance who lived from 1709 to 1767. He was a notorious cheapskate, so that his name became synonymous with anything done or made cheaply, such as silhouettes, in addition to which he decorated a new house entirely (to save money) by cutting out little silhouettes from black paper.

The popularity of the silhouette was indeed in part because it was inexpensive (much less so than having a portrait painted, for example), and could be quickly produced, but also because it was a delightful form of art in its own right.

There are several types of silhouettes but the most common were cut from black paper with scissors. They could also be called “paper cuttings,” “shadows”, or, as in England, “shades.” Once the black shape was finished, the paper would then be glued to a white (or at least, lighter) background card and there was your finished likeness. The silhouette was also popular in America, where you could have one made on the street, such as in Philadelphia, for a penny, and within minutes. In size they resembled a small photograph, and once the daguerreotype was invented, the silhouette quickly decreased in popularity.

During the last decades of the eighteenth century (Georgian England) and into the early nineteenth, (the Regency) however, silhouettes were still the rage. In the courts of France and Germany they even replaced the miniature portrait. The miniatures, as I explain in a different article, were popular among dignitaries as diplomatic tools, and among all who could afford them, as personal tokens. The silhouette , by contrast, made portable likenesses of loved ones affordable for nearly anyone, and could even be used as wall decorations . All you needed was a person capable of creating them (a “profile portraitist”) and a few pence. In time, their popularity swung right back towards the rich, who, “commissioned silhouettes to be painted and encrusted with precious stones in jewelry and snuff boxes. Royalty commissioned porcelain dinner services with silhouettes. Common folk filled albums with silhouettes of family and friends. “

In addition, making silhouettes was a popular parlour game (called Shades), where anyone could try their hand at the art. The finished pieces may not have been works of art, but the making of them was surely a merry way to pass the time. (The game called “Shadows,” by contrast, was when one made shadow-images on the walls using mostly the hands; nothing was drawn or taken away from the exercise except a few laughs.)

The Concise Brittanica states that silhouettes were done “by drawing the outline cast by candlelight or lamplight,” which is surely how the average person did it. However, “once photography rendered silhouettes nearly obsolete, they became (merely) a type of folk art practiced by itinerant artists and caricaturists.”

Auguste Edouart, a Frenchman, cut full-length silhouettes. Another itinerant was the American boy silhouettist Master Hubard, who cut profiles in 20 seconds.

A beautiful example of a silhouette is one we have of Cassandra Austen, Jane’s beloved sister. (Use the link at the bottom to download my April ezine, which includes illustrations with this article.) Notice the lighter detailing? This was done by virtue of the fact that one’s “shade” could be reduced (“using a reducing instrument known as a pantograph”) then painted using “soot, or lamp black, on plaster or glass. After painting the face dead black, the hair, hats, ribbons, frills, and other essential accessories of the day, would have been ‘dragged’ out, using a fine brush, with progressively more and more diluted pigment.”

Another style of silhouette (with yellow background, see example in download) is Jane Austen”s self-portrait. Though more simply executed than the first, it is an excellent example of the art. According to one antiques’ website, the silhouette of the past would likely have been done in any of the following four formats:

  • Painted on paper, card, vellum, ivory, silk, or porcelain;
  • Painted in reverse on glass;
  • Hollow cut with the aid of a machine or, very rarely, by hand. In this process the figure is cut away from the paper thereby leaving a negative image. The paper outline is then backed with a contrasting color of paper or fabric; Or,

    Cut freehand with scissors or a sharp edge and then pasted to a contrasting (usually light-colored) background. “

    In England, from the late 18th into the early 19th century, (the stylistic Regency, in other words) a famous silhouette artist was John Miers (1756-1821). Preceding him was John Field. JC Lavater, a German who dabbled in science, used a machine to make what he called “scientific” silhouettes. (I suppose that “scientific” in this case, means “accurate”.)

    If you click the link below to download the ezine, you’ll see, as the final illustration to this article, a silhouette called, “Swinging Corpse,” which is an image from Bill Nye’s History of England, published in 1900; (Called, “A Reluctant Tax Payer”!) The image has been doctored (the background cut away) to make it a silhouette, but as I have also been doing a series on “Murder and Mayhem During the Regency”) I thought this particular silhouette was an appropriate closing image. (smile)

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    Source by Linore Rose Burkard

    January 18, 2022
    View: 440

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    How many times have you heard that.. “It’s all about the team”?

    Or, how about, “You can have a so-so product, and with the right team it can be the best there is”.

    Have you really stopped to make sure you understand what that fully means? In order to answer that, there are several more questions that must be considered first.

    1. “Team Building” and “Team Dynamics”, are yours really the right mix?

    2. Is anyone in your company looking at hiring and team building “whole-istically”?

    3. Does everyone flow like clockwork or a well oiled machine together?

    4. Is the “leader” of your team(s) really a leader, manager or dictator?

    5. Does your recruiter or hiring manager, hire people or build “team dynamics”?

    6. Does your recruiter, HR person or hiring manager “really” know about every job they are hiring for as well as the dynamic of manager and team the person will be working with?

    There are many more, though will stop there for the moment not to overwhelm you with questions.

    Bottom line. Products and services, simply do not sell themselves, nor do they manufacture themselves, as much as some like to believe. People do.

    Without the “right” people, team dynamics and leaders it is simply a daily struggle to make things happen.

    Recruiting and hiring is a fine art. It is defiantly not for the faint of heart without backbone. Hiring is also not for the inexperienced manager to do and true “leadership” is not browbeating dictatorship.

    If any of the above are doing your hiring, recruiting or leading, guaranteed your “HR issues” will be horrendous and day to day “make it happen” dynamic simply does not naturally flow.

    Have you ever been on a team that absolutely and simply just clicked? Everything happened like magic, easily flowed, and the dynamic of the people involved was simply brilliant. Things almost seemed to move forward and be accomplished at what felt like mach speed.

    Then one person left the team to take a promotion, or was pulled to another department to put out a fire, or left the company for another job. Someone else was then “imposed” on the team and it never worked the same again.

    This “Team Dynamic” can happen by accident or it can happen on purpose. For companies and senior management sake, on purpose is much better.

    Unfortunately, for far too many companies, it happens by accident or by individuals independently internally seeking out others they know work together well as a team, typically, sometime way down the road. Many times, they make a move to another department when an opening comes up because they know the “team dynamic” is much better there.

    So what do you do to make this happen “on purpose”?

    In my book there is 1 very simple starting point answer:

    1. Make sure your Senior Management Strategic Planning team knows what the “real” end goal is. Are we looking for people to maintain status quo with minimal growth or are we looking for people to help drive the company forward quickly with rapid growth? These are two very different types of people you would hire to handle these situations.

    If your company is in start up and/or continual rapid growth you also need to stop and take a breath on occasion no matter how brilliant your quick, rapid growth teams are.

    Just like race horses, they need a gentle walk around the track for a bit, rest for a bit, then go back at it again. The best leaders know how to keep business rapidly growing as well as giving their leaders and teams short breaks and rest. And please do not confuse this with holidays or days off work.

    The leader who knows and understands this clearly and closely works with both Senior Management Strategic Planning team and very closely works with Recruiting, HR and hiring managers, are the leaders with the top performing, very best, dynamic companies, top down and bottom up.

    Having had the pleasure and very grateful to say I’ve worked very closely with a few “True Leaders” and hired a few “True Leaders” as well as having put together and lead highly successful and very dynamic teams over the years. Have also been in situations of “wrong people” for the team imposed on me to deal with and sort out. Much prefer the first.

    “Dynamic, Whole-istic Team Building” is one of the most beautiful things you can build for your company (at every level), so the right people can properly get on with their jobs of manufacturing and selling your amazing (or so-so) product(s) and/or services.

    Off to another “Dynamic” adventure to help a manufacturing start up company build and develop the right team.

    Perhaps next time we should talk about how to accomplish this in 1% unemployment situations?

    Until next time…Smart & Happy Team building to you!

    ****************************************

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    Source by Lorrie A. MacGilvray

    January 18, 2022
    View: 424

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    Stained Glass is one of many dying arts. However it is making a come back. Designs can be traditional, modern, abstract or realistic. Learn how to create your own designs for stained glass. The Do’s and Don’ts, and what needs to be considered when drawing up a pattern. Leaded or copper foil panels can be fitted directly into a wooden frame or enclosed within a double glazing unit, in effect triple glazing a window. Free Hanging pieces can also be made, such as Sun-catchers, mirrors, wall decorations, clocks, candle holders, and many more.

    Before you start a pattern it is a good idea to be aware of some of the restrictions that are specific to working with glass in either the leaded or copper foil methods. When your pattern is complete, and ready to be made feel free to contact me via my website details of which can be found at the end of the article

    1. Try to avoid a cross roads (X) or lines that go straight across from one side to another in your pattern especially for copper foil as this would be a weak point in the finished piece. (this is not so important for lead work, and many traditional patterns do include these shapes, but it is still better to be avoided if possible).
    2. Try to avoid internal right angels (or sharper as in the letter V). as the glass would most likely crack spreading from the point of the right angle. Therefore there needs to be line running from any points (similar to the letter Y).
    3. Try not to do a pattern with too much detail. This is especially important for leaded work as if the pieces of glass are too small, they will not be seen because of the lead. Think will the right glass add the detail for me.
    4. The more detail there is, the larger the piece will need to be. This will not necessarily make the piece harder to make, unless it is very large, then handling the large sheets of glass can just make it plain awkward.
    5. Some of the pattern will be lost due to it being covered by the lead or copper foil (a larger amount will be lost when using lead than when using copper foil). the amount lost will depend on the thickness’ used. For a piece A4 size, 8 or 10 mm lead is sufficient but thicker lead my be required for larger pieces, or for round the edge. Rather than detracting from the pattern, it can be a feature in a well planned pattern.

    Things that you will need for pattern making include: Paper (lining paper is useful as if it gets wet when the piece is being made it will not disintegrate), tracing paper/acetate, pencil, marker pen, ruler, eraser, ruler and or tape measure depending on size. A true stained glass designer is able to create a pieces using a variety of methods. These include:

    • Creating a pattern to match existing panels or windows.
    • Creating a pattern from photo’s.
    • Adapting existing patterns.
    • Working from an idea.

    Before starting the pattern for a fitted piece the size needs to be determined, the best way to do this is to use 2 methods.

    1. Measure the opening to tight fit (the are a behind the beading that the glass will fit into) across several points, height and width.
    2. Place paper over the area and draw round the area of tight fit.

    Using both of these methods ensures that the pattern will be the right size and shape (the opening may not be truly rectangular or square) Next it is a good idea to draw a line 5mm in from 2 sides (this allows for ease of fitting and a little bit of room for error when the piece is being made). straighten up the remaining 2 sides.The pattern can the be drawn within the interior lines.

    Creating a pattern to match existing panels or windows

    Is the place where the new stained glass piece going to go the same size as any existing ones? If so the easiest way to created a pattern would be with tracing paper, or to do a rubbing (as when you were a child doing leaf rubbings) If not:

    • Take photo’s of the existing panels so that you know what you are working to.
    • Draw a grid to scale over both the photo and on the paper the pattern will be drawn on, (this could be simply 2 lines to divide into quarters, or a grid with more lines depending on the detail) this will help keep the pattern to scale and details of the pattern in place.
    • Keep in mind the new piece may not be the same shape and pattern details may need to be stretched or squashed
    • Start to draw the details of the pattern in, using the gridded photo for reference.

    Creating a pattern from photos

    Artistic licence may need to be used for colours, shapes and backgrounds.

    • Print out the photo as near to the size wanted as possible. If the photo can not be printed to the exact size. Draw a grid to scale over both the photo and on the paper the pattern will be drawn on, (this could be simply 2 lines to divide into quarters, or a grid with more lines depending on the detail) this will help keep the pattern to scale and details of the pattern in place.
    • look at the photo with a critical eye. What detail can be missed out (whether textured or patterned glass can add it, i.e. as for fur in an animal).
    • Trace over the lines that will be kept with a marker pen.
    • if the highlighted sections conform with the restrictions of working with glass, if not then add any extra lines that are needed, or alter shapes slightly.
    • When happy with the pattern trace over the altered image and the pattern is finished.

    Adapting existing patterns

    Pattern books can be very useful but there may be certain aspects of a pattern that you don’t like, or may just want to alter. This may be especially true for free hanging pieces as the shape can be altered by missing out sections from the edges, or interest added by missing bits out from the middle (try not to weaken the piece make sure that each bit has at least 2 points of contact). Alternatively extra pieces can be added for greater detail or interest.

    • Photo copy or trace the pattern
    • Place tracing paper over the pattern and draw over the aspects that are wanted, and changing any details that are required.

    Working from an idea (this needs the greatest amount of drawing skill)

    It may be a very detailed and specific idea (I like the view from my garden which includes a view of Criffel, with the trees and the fields) or vague (i.e. I like hills and sunsets). In the first instance it would be advisable to take a photo to work from. Whereas in the second instance a little more questioning may be required (do you live close to a specific hill that might have inspired you, if so then it could be advisable to include the shape of the hill, if not just a general hill shape may be fine to use.

    • If the piece is a fitted piece follow the guideline lines mentioned earlier. For free hanging decide on the size.
    • Roughly sketch out the design, until you are happy with the way it looks
    • View the design with a critical eye to see if the design fits in with the restrictions. Asking a 2nd person to view the design (telling them what is needed) can be a good idea, as aspects can often be missed.
    • Alter anything that needs to be altered.

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    Source by Sarah L Jackson

    January 17, 2022
    View: 400

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    So here I am, 9.00am Monday morning at Studiographic Park Row Bristol. I climb the stairs to the first floor reception area and I am greeted by my new boss Paul Smith. Paul has a good reputation as a portrait and wedding photographer and the display pictures on the wall are impressive. I am excited, what will be my first assignment? an outdoor shoot or maybe a studio shoot. I have not seen the studio yet and I can’t wait.

    Paul shows me into another room, quite large and well lit, with windows at one end overlooking Park Street. There are work benches, a large print dryer, I had never seen one that big before, and a print washer. “This is where you will be working John, I will show you the darkrooms”. Well I suppose a ‘Trainee Photographer’ has got to start somewhere, But I am sure my first assignment will be soon. There were two darkrooms, one for printing, with two enlargers and a large rectangular sink for the processing dishes, and one for film processing that had three ‘deep tanks’, for developer, wash and fixer. They held about five gallons each and you could process up to twelve films at a time loaded onto spirals on racks. It suddenly became clear that this was ‘Commercial Photography’ a lot different to my one film at a time in my little Paterson tank.

    I was shown a large cupboard where the Kodak Bromide Paper was kept, my eyes nearly popped out! I had always bought my paper in a pack of 25 sheets and I made do with one surface type and one contrast grade, normal grade 2. Here every box was 100 sheets in Glossy and Silk surface, double weight and single weight, three different sizes and contrast grades 1 to 4, soft, normal, hard and very hard. I had never seen so much photographic paper in one place.

    Paul knew I had experience of printing, albeit as an amateur, so it was in at the deep end. “Start on these orders John and see how you get on”. I picked the top order from the tray, it was for wedding re-prints, the negatives were attached (120 6x6cm), black and white of course as color photography for weddings at this time was prohibitively expensive for most people. I glanced down the list, all neatly written out with the negative numbers, the quantity of prints from each negative and the sizes. I looked at the first negative on the list, there were usually 24 for each wedding, 2 rolls of 120 film. ’12 8×6, 1 10×8 and 7 half plate’. Twenty prints, and this was just the first negative! The most I had ever printed from one negative was two. “Oh John, just use small pieces for test strips, I don,t want to see any paper wastage” Paul said as he left the room.

    So this is how it started, and continued for almost a year. I hardly ever came out of the dark. Friends were asking if I was OK because I looked so pale, “Are you anemic John?” I needed sunglasses even on a dull day!

    I was so slow at first, I was used to processing one print at a time, which was no good in a ‘Commercial’ business. Paul taught me how to interleave prints and process them back to back. First expose all the prints and put them in a box. Then the first two prints back to back into the developer, then another two, then another two. Six prints at a time were developing and when the first two came out, another two went in, it was like working on a production line.

    The only high point of the week was cleaning the sink. It had to be cleaned weekly because of chemical stains. Vim, Ajax, Brillo Pad? “No John, there is a bottle of Hydrochloric Acid on the shelf, the green bottle with the skull and crossbones, just spread that around” Wow! that used to work, Health & Safety, not on your life!

    If there was one thing this job was teaching me, it was how to print and this would prove to be a definite bonus for my future career in photography, even if it would not make me rich, my current wage was ten shillings (50 pence) a week.

    My initial excitement about my first assignment appeared just to be a pipe dream until one day Paul said “In a couple of weeks time you can come along with me to a wedding John, bring your own camera and you can take some candid shots”.

    This indeed was an honor, it would be the nearest I had come to a camera in many months. I only caught an occasional glimpse of a camera if the studio door was open when I was passing.
    The studio was out of bounds to me, I was not allowed to enter this hallowed ground!

    At last! a chance to show off my camera skills, but wait…..I can’t turn up on a professional job with my Lubitel. Paul used a Rollieflex 2.8f, a camera I drooled over, when he would let me get close enough to have a look, yes look, not touch! At the time the ‘Rollei’ was the camera of choice for all professionals, only to fall out of favour when Hasselblads were launched, not that the results were better, but it was a single lens reflex with interchangeable lenses, more versatile.

    I certainly could not afford anything in the Rollei range even it’s cheaper brother the Rolleicord , but at the time there was a much cheaper alternative, not a Rollei, but a camera that could produce comparable results for a lot less money.

    I managed to scrape enough money together to buy a Yashica-Mat, a Japanese copy of the Rollei, and a jolly good camera, a camera that served me well for quite a few years.

    I can’t remember much about my first assignment, probably because the results were unmemorable. At least I can remember that Paul never used any of them in the bride & grooms album!

    I had only been working at Studiographic for just over a year, but it seemed like ten! The pressure of the work was affecting my health and it wasn’t helped when things went badly wrong.

    I can recall one incident. I had finished processing a batch of wedding films and found one film had become detached from it’s processing spiral and had dropped to the bottom of the tank. The film when retrieved was quite badly damaged, Paul was livid and said I would have to retouch all the resulting prints from this film. The damage was such, that when prints were made there were black marks and scratches, which on a brides white dress were very obvious!

    The only tools available for retouching prints then were a very fine brush and retouching dye for white marks and a very sharp scalpel for black marks. The technique for black marks was to gently scrape away at the surface of the print until the marks disappeared. A very time consuming and laborious task, which took me over a fortnight. Probably about ten minutes in Photoshop now – how times change!

    It was certainly a time for me to change, I had only been a ‘Trainee Photographer’ for just over a year and although I did not want to abandon my photographic career, I was more than a little bit disillusioned. I wanted to do something connected with photography, but preferably in daylight!

    Then it hit me. What about retail, a camera shop, a salesman maybe, or with my experience, even assistant manager… slow down… slow down! The wages were bound to be better, I would see the sun during the day, I might even get my color back – now there’s a thought!

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    Source by John E King

    January 17, 2022
    View: 483

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    Los Angeles, home of the “stuck in traffic driver”, is the city I am living in and I am not complaining. This article is not going to talk about the traffic and how much it sucks, but about what we see while we are driving in town, on freeways, taking buses and trains, and even catching flights.

    As a graphic designer I’m paying attention to at all the advertisements I see while riding the bus – yes I ride the bus everyday and no I’m not embarrassed – to work or anywhere else, and I notice a variety of colorful typography and different art formats such as photography, fine art, sculpturing, digital art, murals and more. Looking at all the different medias and methods really makes you think about the ideas behind an advertisement and the way a company chooses to present it. It often makes me wonder, what is the best way of advertising your business? Where do you put your banners and murals, and how much will things cost? With those questions fresh on my mind, I decided to research and share it with you (3 readers).

    When we look outside while in transit, mostly by car, the first kind of advertisement we notice is usually a bulletin billboard that is 14′ high and 48′ wide. You see them on most (busy) streets across the country. These bulletins billboards use plenty of photography and typography but the more original ones are created by freelance creative graphic designers that work with big copywriting teams behind them. The ideas and possibilities are almost endless, and I mean “almost” because they are limited by the bulletins’ borders (Not so much though, these days). Although, a bulletin billboard, lets say on Sunset boulevard where all the action is, can provide amazing exposure for your business (product, service, movie… ) will probably cost you an arm and two legs. If you have a company with a decent budget for advertising and you are sure that this kind of exposure will pay back, don’t think twice. Hire a graphic designer and/or an advertisement company and just do it. I would love to hear/read firsthand about your success or failure (hopefully not) and share it. There are more bulletins billboard “lookalikes” that can really give your imagination and capabilities wings. Of course it will cost accordingly. Just to drop some billboard types: poster billboard, Wallscape billboard, and digital billboard.

    After getting off the bus on my way home I have noticed a different kind of advertising which fascinated me more than those massive billboards. I saw people, human beings, hand painting an advertisement from a piece of paper on a wall. They were talented and did an amazing job using only brushes and paint. That wall has been frequently utilized by advertisers ever since, meaning it is a great spot for an ad placement. The cost of those murals (that’s what they’re called) are high because you need to pay for the placement (renting it), pay for talented artists that can get the job done perfectly (takes more time than computer graphics in some cases) AND pay a graphic designer to design the wanted advertisement (most of the times.) I am a very good artist/painter myself (I am confident to say) but I don’t have the confidence to go and paint such things on those big walls on the street. At least not yet.

    Many of the streets in Los Angeles, and around the world, are filled with flyers, trashed business cards, and posters. It makes you wonder if these forms of advertising are really effective for your product/service/organization, because it seems as if we print them just so they can end up in someone’s trash, on the middle of the road, or on ugly walls (ugly is a taste kind of opinion). Let me tell you something, the famous saying “there is no bad advertisement” is absolutely correct. The more exposure you’re getting for your company/service/product/organization the better. If a business card passed down many hands, a flyer got thrown on the ground and somehow ended up at a different location which made someone else pick it up, or a full/half/quarter poster is hanging on an old or new wall and people are passing by it, it did what it was meant to do – expose your business to society. But I think I got a LITTLE off this article’s title.

    As the CEO and founder of graphic design company I tend to receive a lot of emails asking how much I will charge them to run an advertisement. This question is great, but you must know who to ask it to. Most of the graphic companies don’t run ads, they design them and hand them to the client, for a simple reason: they are not an advertising agency, they are simply a graphic design company, so you may ask us “how much would it cost me to design a banner?”, or “do you offer printing services?” And so on and so forth. So next time when you see buses, cars, buildings, billboards, flyers and such, think about your next ad campaign and how you can excel beyond your competitors. Learn from what the environment is providing for free: Knowledge!

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    Source by Moshe Levis

    January 17, 2022
    View: 453

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    Tapestries have been around for centuries; they’ve been used as shrouds, blankets, bed curtains, robes and upholstery. Their biggest value, however, may have always come from simply hanging on the wall. Tapestries have been energy savers since the first king hung the first pictorial story of his conquests on the stone that made up his dining hall.

    How Tapestries Save Energy.

    Tapestries are natural insulators. They help add a dense layer to the wall, forming a stronger barrier against cold and drafts seeping through. They absorb heat and release it back into the room instead of letting it seep through the walls and windows, decreasing the need for excess heat and helping to balance a room’s temperature.

    In the summer, tapestries help keep homes more comfortable, preventing cool air from escaping the same way as they keep the heat in during cold weather. This makes them a sensible choice for wall coverings, as they serve a purpose by acting as insulation. The larger the tapestry, the more coverage is obtained and this is also a great way to cover windows in a room used for sleeping during the daytime.

    There are many advantages to tapestries over traditional methods for preventing heat or cooling loss (foil over the windows or extra space heaters). Using tapestries in this fashion harks back to the days of castles when tapestries were used not only to make rooms warmer but were pressed into service as bed hangings so the nobles’ body heat would be contained. Tapestries doubled as coverlets in some households, and many small weavings are still used as lap robes or throws today.

    Tapestries can be Functional and Beautiful.

    The other side to tapestries is their decorating potential. Any home can benefit aesthetically by the addition of some fine wall art, and you can choose from any style, era or genre you wish. Look for a coat of arms if you are intimate with the genealogy of your family, or opt for a traditional oriental tapestry with depictions of dragons or gardens. Tapestries from India feature elephants and other exotic animals as well as intricate floral designs.

    The Medieval years and ensuing Renaissance kicked off an entirely new field of tapestry art, as tactiles drew abreast of painting and sculpting. With this rise to the proper level by woven works of art came the new fad toward reproduction. Making sure that the quality stayed consistent and that each tapestry was still unique became the job of master weavers who tutored young apprentices and journeymen in the trade.

    The beautiful tapestries available today are affordable due to the invention of the Jacquard loom, which hastened weaving time and greatly reduced the costs associated with producing tapestries. Since they were now affordable, tapestries rapidly became much more readily available to the average home owner.

    The twentieth and twenty-first centuries have brought even newer delights to tapestry lovers everywhere. Many tapestries have been discovered in the last century, and been successfully restored. Copies of these are guaranteed conversation starters! Some of the most famous tapestries, Lady and a Unicorn, or the Tree of Life, have become so popular that finding a reproduction is not hard. Others, such as obscure religious scenes, may be harder to find.

    Why Choose Tapestries to Cover Your Walls?

    Tapestries have been used as decoration almost as long as they have been used for drafty halls. They offered the perfect medium through which to translate events throughout the land. Wars and battles, meteor showers and historic novelties were all worked in bright colors and annotated with additional characters; ribald humor and a down to earth across the board manner was designed to deal with the average man.

    This offered monarchs and priests the influence to regulate what news their serfs received, and how it was taken. As time went by and the art evolved, many things began to be depicted on tapestries. Simple everyday tasks like harvesting, feeding geese or riding after the hounds were common and popular. Others included Raphaelite Angels or New Testament scenes.

    Still other types of tapestry, used primarily to please the eye, can be bought and used on the wall, the couch etc. The value of having a wall covering that can fit the space required is high, and any nook or cranny can benefit by a small tapestry that fits your overall decor.

    Plan on adding tapestries to your list of Home and Garden projects – when your redecorate and refurnish, you should look into woven wall art and see if it will work in your own home. You an cut down a little on energy costs and present an edgy, classic style of decorating to your friends and family. Insulation and decoration – the tapestries can help make a room pop, and serve a dual purpose that represents green living at its finest.

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    Source by Angela Dawson-Field

    January 17, 2022
    View: 420

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    As a four-decade Certified Travel Agent, international airline employee, researcher, writer, teacher, and photographer, travel, whether for pleasure or business purposes, has always been a significant and an integral part of my life. Some 400 trips to every portion of the globe, by means of road, rail, sea, and air, entailed destinations both mundane and exotic. This article focuses on those in Northeast Asia.

    Hong Kong:

    A trip to Hong Kong offered an opportunity to experience the destination while it was still under British rule.

    Rising like modern monoliths of concrete, steel and sun-glinted glass skyscrapers occupied every inch of the city on both its Hong Kong Island and Kowloon sides, which were separated by Victoria Harbor. Bridged on the surface by frequent, Star Ferry crossings and below by traffic-and subway-boring tunnels, these bustling, commerce-concerned metropolises tried to blend modern and ancient, and western and eastern culture, yet retain a hold on its past. A walk up to an extensive breakfast buffet, for instance, meant the typically expected fare, but also featured Chinese offerings, such as dim sum.

    My sightseeing strategy entailed an ever-expanded encompassment area.

    Attractions included the Suzie Wong district of Wanchai; Deep Water Bay; and Repulse Bay with its beaches; the Stanley Market, once part of a fishing and farming village and now a residential area whose sprawling complex of shops and stands displayed bargain-priced commodities, such as designer clothes, porcelain wares, bamboo, and rattan. Aberdeen, fisherman-inhabited and water-littered with junks and sampans, certainly emphasized the city’s origins, and a tram ascent up Victoria Peak, which rose from 80-foot Garden Road to 1,305-foot Peak Tower, offering new perspectives.

    The Sung Dynasty Village, a recreated, period-dress representation of Bian Jing, China’s capital during the Sung Dynasty (960 to 1279 AD), offered a return to the country’s ancient, cultural past. Entered through its time portal main gate, it afforded a multi-sense immersion by means of architecture, customs, food, and shops that sold everything from incense and fans to silks, handicrafts, and wood carvings in a layout of streets, a stream-spanning wooden bridge, and triumphal arches. Live performances solidified the experience.

    Considered “the land between,” New Territories, 15 miles north of Kowloon’s bustling waterfront, office skyscrapers, and gleaming hotels, was an area of rolling, green hills, neatly terraced fields, rural markets, and fishing villages. It shared Hong Kong’s then-border with Communist China.

    Visits here were to Chuk Lan Sim Yuen, Tai Mo Shan, the tallest mountain, and Luen Wo Market.

    Lunch, in the Yucca de Lac Restaurant overlooking the Tao Harbour, included corn soup with bean curds, green kale in oyster sauce, beef and pickles in a yam nest, fried chicken with lemon sauce, spare ribs with champagne and tangerine sauce, diced pork with cashew nuts, fried rice with ham, and ice cream.

    Two day-trips brought beyond-Hong Kong perspectives.

    The first, to Macau–the “Eastern Monte Carlo” –required a 40-mile, jetfoil-bridged journey to the Portuguese community, which was founded more than 400 years ago by Portuguese traders and missionaries to serve as an entrepĆ“t with Imperial China and Japan. Now a blend of Chinese and Portuguese cultures, it was awash with pastel-colored palaces, baroque churches, temples, cannon-sporting fortresses, and winding narrow streets.

    Its attractions, an interchange between Eastern and Western cultures, included St. Paul’s ruins, the Ken Iam Temple, the Border Gate with China, and Penha Hill.

    After lunch in the Hotel Lisboa, there was time for a pass through the casino.

    The second excursion offered a taste of Communist Chinese life. A hovercraft trip to the Shenzhan Special Economic Zone-specifically to Shekou on the Pearl River statuary and west of Shenzhen City–provided personal inspection of the Terracotta Warrior and Horse exhibition, dating to the Tang Dynasty and now considered the 8th Wonder of the World, along with a visit to the local kindergarten, followed by a performance of its incredibly disciplined students.

    A subsequent drive through Nan Tau to Dongguan, one of the oldest counties in Dongguan Province, was rewarded with a superb, multi-course Chinese lunch, and was followed by the continued journey to Guangzhou, formerly known as “Canton,” but still the center of political, exonymic, and cultural life in Southern China. Its own attractions encompassed the Guangzhou Zoo, the Temple of the Six Banyan Trees, and Dr. Sun Yat-Sen Memorial Hall, an octagonal building designed in palatial style to honor the politician, physician, and political philosopher who served as the provisional first present of the Republic of China.

    The experience was capped by dinner in the dining car of the Kowloon-Canton Railway (KCR) during the return journey. But a sign of the earlier times was expressed by the tour guide, who, opening crossing the no longer existent border, blurted, “Relax, everyone. We’re in Hong Kong. We can breathe again!”

    People’s Republic of China:

    Beijing, gateway to the Peoples’ Republic of China, was in a state of flux. Still wrestling with the problems of modernization and struggling to balance rapid growth with environmental protection to preserve its cultural, architectural, and historical heritage, it strove to respond to the demands of advancement and westernize itself without losing the Chinese foundation upon which it was built.

    Its rich sights offered mental, emotional, and psychological exposure to its past.

    First and foremost was the Forbidden City, the largest ancient archaeological structure in China. Once the Imperial Palace of the Ming and Qing Dynasties where 24 monarchs from both ruled the Celestial Empire, and laid out according to the ancient principles of geomancy, it was the heart of Beijing and the proverbial center of the universe for the emperors. Its wooden structures were living examples of ancient Chinese architecture and retained much of the mystique of the rulers who once dwelled there. As a bastion of the Mandarin authority, it exuded size, significance, and magnificence, its pavilions and spacious courtyards both awe-inspiring and, at times, unfathomable.

    Constructed as a result of a decree issued by Zhu Di in 1406 by an estimated one million laborers and completed 14 years later, it became the capital to today’s Beijing after it was transferred from Nanjing. But it was almost entirely rebuilt under the Manchu Qing Dynasty, which began its own reign in 1644.

    Now surrounded by a ten-meter wall and a moat, it encompassed 72 hectares and contained more than 800 individual structures. “Wumen,” or its “Maiden Gate,” served as the entrance to its inner sanctum, beyond which a large courtyard opened up to a canal spanned by multiple marble bridges.

    The outer palace consisted of the Hall of Supreme Harmony, the Hall of Central Harmony, and the Hall of Preserving Harmony.

    Through the Gate of Heavenly Purity was the inner palace, comprised of exquisite buildings and a labyrinth of courtyards. It was the living location of the emperor and his entourage.

    Located south of the Forbidden City and north of the old Front Gate was the famed Tiananmen Square, the world’s largest such expanse and the location from which Chairman Mao Zedong proclaimed the founding of the Peoples’ Republic of China in 1949.

    In its center was the 40-meter-high Monument to the People’s Heroes and on its western side was the site of China’s national Congress, the Great Hall of the People. To its south was Mao Zedong’s Mausoleum.

    The highly recognizable Temple of Heaven, located in a pristine park setting, consisted of the round temple itself, adorned with a blue-tiled roof and a gold knob. Constructed without the use of a single nail during the Ming Dynasty in circa 1420, it was rebuilt more than 400 years later in 1889 after a lightning strike destroyed the original one. It was visited every winter solstice by the emperor, who prayed for a bountiful succeeding-season harvest, and he offered sacrifices of animals, grains, and silk to the gods in exchange for it during the sun’s first ray-reach of the eastern horizon

    The Summer Palace, constructed by the Manchu Qing emperors as an escape from the summer heat, was set in a classical Imperial garden of embracing hills and lakes. Despite its associated serenity, however, it suffered numerous attacks and partial destructions, such as those by British and French troops who marched on Beijing in 1860 during the Second Opium War.

    “Hutongs,” a word that was Mongolian in origin and dated from the days when Kublai Khan used Beijing as the capital of the Chinese portion of his empire, were not considered specific sights or location. Instead, they comprised a patchwork of walled, single-story courtyard dwellings that were removed from the noise and chaos of the modern city. Local life slowly unfolded here: the elderly napped; children played; and women hung out their laundry to dry. Quiet and insular, they provided insight into the Beijing psyche.

    The Great Wall, the most ancient and longest manmade structure and the only one visible from the moon with the naked eye, was one of the very symbols of China and a testament to is architectural achievement. Its sheer span and construction, especially during primitive-technology times, was staggering and mindboggling.

    Built to protect the northern frontiers from nomadic steppe raiders, it represents many things to many people.

    “To some, the Wall stands for the blood and sweat sacrificed by the toiling masses who built it in the service of emperors, while to others this de facto demarcation between the Steppe and the Sown represents an age-old struggle of civilization against savagery,” according to Beijing: The Insider’s Guide to the Best of the Capital (Chinanow.com, 2000, p. 24).

    Qin Shi Huang, the ruler of one of the many rival Warring States, linked the various sections of it upon completion of his conquest in 221 B.C., creating the first Chinese empire and the definitive Great Wall in the process.

    Although the original assembly was mostly a rammed earthen wall, none of whose remains exist today, the current crenelated, guard signal tower, and parapet-provisioned masonry rendition, erected during the Ming Dynasty, closely follows its contours, threading its way up and through velvet green mountains with stone steps like stationary railroad tracks, plied only by people.

    “Most of the wall is about 25 feet high and 19 feet wide at the top, (sufficient for either a five-abreast mounted solider passage or a ten-abreast marching one),” according to Beijing: The Insider’s Guide to the Best of the Capital (ibid, p. 25). “It includes about 25,000 towers, spaced two arrow-shots apart so that the guards could defend its entire length, and extends-though not continuously-from the Yellow Sea to the Gobi Desert.”

    I attempted climbs in two sections. The first, in the tourist-overrun Badaling section, offered a glimpse into Chinese values. My mother, not quite up to the trek, elected to remain behind, but several locals, strongly revering the elderly, quickly volunteered, “Go and climb the Great Wall,” they told me. “We’ll look after your mother.” And they did, with care, concern, and extreme respect. She felt very protected and safe.

    The second climb, which can only be considered the effortless one, was to the top of the Simatai section in a gondola for a beautiful view.

    Another area attraction was the Ming Tombs, the burial place for 13 of the 16 Ming Dynasty emperors and threshold to which was the marble archway erected in 1540. Three such burial sites were open to the public: Changling, the earliest and largest, which dates form 1413; Dingling, which was built in the 16th century for the Emperor Wan Li and was excavated in 1958; and Zhaoling.

    My final sightseeing venture entailed an unleash at the expansive China Aviation Museum. Almost like a kid in a candy shop as an aviation author and photographer, I roamed the outdoor displays of rare, Russian aircraft once hidden from the West and still wearing the livery of their communist Chinese carrier, CAAC, with camera and notebook in hand, inspecting their cockpits and walking through their passenger cabins.

    Japan:

    Although Japan could only be experienced during a single-day interlude, I felt its pulse in downtown Tokyo, particularly at its crowd-thronged railroad station, where the masses moved from platform to the shinkansen, or bullet trains. My hotel room was tiny. Prices were high. Signs in Japanese left little interpretability. And I was somehow infused with the subconscious desire to follow local etiquette and bow to those with whom I interacted.

    Korea:

    Korea offered another oriental, almost dual-world experience between its bustling Seoul metropolis and the palatial serenity of its past.

    My own hotel, only a ten-minute drive to the city’s heart in Bukhansan National Park, itself seemed a world apart with its verdant, velvet hills and waterfalls. The included breakfast buffet was sprawling and, in part, western, but its always-available kiimchi said “Korea.” The daily coverage of its attractions entailed a combination of shuttle bus, tour bus, subway, and foot.

    Taking center stage was the Gyeongbokgung Palace, the principle royal one during the five-decade Joseon Dynasty. Constructed in 1395, it was consumed by fire during the Imjin War (1592-1598). However, all of the palace buildings were later restored under the leadership of Heungseondaewongun during the reign of King Gojong (1852-1919). As the most representative edifices of the period, its Gyeonghoeru Pavilion and the pond around Hyangwonjeong Pavillion have remained relatively intact. The raised dias and stone markers of Geunjeongjeon showcase the representative art style of their time.

    Jogyesa, the main temple of the Jogye order in Seoul, was the center of Korean Buddhism. Built in the late 14th-century during the Goryeo period, it was later reduced to rubble by fire, but was subsequently reconstructed under the name of Gackhwangsa Temple in 1910 by monks, such as Han Yong-un and Lee Hee-gwang. Renamed “Tegosa” in 1936, it became the main Korean Buddhist temple. After a purification drive eliminated Japanese influence and revived traditional Buddhism, the present one was established.

    Tranquility restored the soul at Changdeokgung and in its Secret Garden, the primary royal residence for 200 years, beginning in early-1600s, and now considered a UNESCO World Heritage Site, with its intertwining paths, linking wooden slopes, lotus ponds, and pavilions.

    Namdaemun, located in Jung-gu between Seoul Station and Seoul Plaza and presently known as the Sungnyemun, was one of the Eight Gates in the Fortress Wall of Seoul, which surrounded the city during the Joseon Dynasty.

    The modern, geometric configuration of the National Museum of Korea traces its origins to 1945, when Korea regained its independence after defeat of the Japanese, and it planted its roots in the Joseon Government General Museum, adopting its current name. Now displaying more than 12,000 art and science artifacts in its six permanent exhibition halls, it has played a significant role in restoring the nation’s damaged cultural pride and correcting the false historical images of Korea.

    City perspectives were gleaned from its Seoul Tower, located on top of Mt. Namsan and the country’s second-highest point, and during a glide on the Han River, which offered sea level views of its skyline. A Korean barbeque lunch between them seemed appropriate.

    As a time-portal to the country’s traditional culture during the late-Joseon period, the Korean Folk Village resurrected it through its 200 or so buildings, including its farm houses from the southern province, its Chinese drugstores, its Buddhist temples, its noble man mansion, and its markets. Craft demonstrations included cotton weaving, wicker working, and pottery making. Performances brought the era to life through the farmers’ dance, the Korean seesaw, tightrope dancing, and a wedding parade. The Confucian academy, a seodang (a village school), and a representative street cemented the experience.

    Article Sources:

    “Beijing: The Insider’s Guide to the Best of the Capital.” Chinanow.com, 2000.

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    Source by Robert Waldvogel

    January 17, 2022
    View: 400

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    The Kerameikos is one of the most ancient districts of Athens. The name comes from keramos meaning roof-tile; an obvious allusion to the many tilemakers’ and potters’ quarters established there from the earliest times.

    It will be remembered that after the victory over the Persians at Plataea in 479 BC, Themistocles ordered the building of massive defense walls round Athens and the Peiraeus. At the conclusion of the Peloponnesian War (404 BC), the walls were demolished by the victorious Spartans, but were restored by Conon in 393 BC and reconstructed some sixty years later. The Roman general Sulla finally razed them in 86 BC. A section of the walls passed through the Kerameikos and divided the district into two sectors: the Inner, which included the Agora, the principal administrative and judicial buildings, and the potters’ and smiths’ quarters, and the Outer Kerameikos in which lay the necropolis.

    The Hellenic peoples regarded the interment of the dead as one of the most sacred duties. In war, the obligation to bury the enemy dead, whether Hellene or barbarian, was equally binding. Since it was believed that the presence of corpses brought pollution to the living, bodies were either cremated or inhumed far from the city walls, usually at the side of main roads or outside the gates of the city; the evolution of the Kerameikos extra mums of the sixth century BC can be traced to the observance of that hygienic precaution. Archaeological evidence found during excavations in the area shows that the Outer Kerameikos was already in use as a burial ground as long ago as the twelfth century BC.

    Turning right inside the entrance on Odhos Ermou, we follow a well-trodden path descending diagonally to the north-east and leading into the vestiges of the Sacred Way (IEPA 040E), with a moat and a corner of the Themistoclean circuit wall in front of us. Left of the Sacred Way lies the Eridanus brook. Turning right, we come to the scanty remains of the Sacred Gate.

    The SACRED GATE was built into the Themistoclean wall, and consisted of a passage 35 m. long by 12 m. broad enclosed between two lateral walls. A solid wall constructed along its length divided the passage into two exits, one (south), from the Inner Kerameikos to the Sacred Way, was protected by a high wall that joined the defensive towers flanking the structure; the other, (north), served as an outlet to the Eridanus, then a swiftly flowing stream crossing the Kerameikos along a vaulted artificial water-course. An arch, sole visible relic of the archaic hydraulic installation, still spans the brook.

    Leaving the Sacred Gate, we pass through a narrow opening in the forewall that stands on the other side of the brook, continuing the line of the Themistoclean circuit wall. Immediately before us is a low stretch of ruined wall, all that remains of the polygonal wall of Conon. Keeping our course we come to the first boundary stone, bearing a perpendicular inscription oros Kerameikou. We can now trace to our right the remains of the Dipylon, that is, the Double Gate.

    The DIPYLON was also part of the city circuit wall. It was built during the second half of the fourth century BC as a larger and stronger successor to the Dipylon of Themistocles; this latter gate was erected in the previous century on the site of an even earlier dipylon which was known as the Thriasian Gate. The Dipylon was the largest and most frequented of the eight city gates of Athens, and the starting point of three roads: one southwards to the Peiraeus, another westwards to Eleusis, while the third, barely a mile in length, led northwards to the Academy of Plato on the River Kiphissos. An unusual feature of the Dipylon was the double entrance, consisting of an outer and an inner gate (hence the name), with connecting walls enclosing an oblong court measuring 41 m. in length by 22 m. in breadth. Each of the gates, which were fitted with stout doors that were closed during an emergency, had two openings divided by a central pier to allow for the simultaneous passage of two carriages.

    Because of its great importance, the Dipylon was exceptionally well fortified. Protected by massive walls terminating in huge square corner towers reinforced by salients, two flanking the outer, two the inner gate, and with supplementary defenses in the ingenious utilization of the space between the gates, it was virtually impregnable. Should enemy troops be successful in overcoming the resistance of the defenders at the outer gate and penetrate the interior of the building, they would find themselves trapped within the restricted confines of the courtyard. There, surrounded on all sides, they would be at the mercy of a second body of defenders strongly entrenched behind thick ramparts.

    Standing at the Dipylon and facing northwest, we can see traces of the road that led to Plato’s Academy stretching before us. On our right is a large rectangular stepped base for the support of a monument that stood in front of the central pier of the outer gate. Further right, directly opposite the central pier of the inner gate, are the remains of a circular altar bearing a dedicatory inscription to Zeus Herkeios (protector of walled enclosures), to Hermes (god of roads and gateways), and to Acamas (tribal hero of the Kerameikos).

    On the left lie the remains of the Pompeion (from the Greek pompi, that is, a solemn procession), built of poros in about 400 BC. Though designed primarily as a gymnasium, it later served other purposes; for example, as center for the distribution of food in time of need. The Pompeion was the favorite meeting-place of philosophers, and on its walls were portraits of some of their number; a statue of Socrates, the work of Lysippus, also stood there. Its principal functionn however, was that of storehouse for the heavy vehicles and other properties employed on the occasion of the religious processions of the Panathenaea and the Great Eleusinia, and also as the place of assembly for those participating in them.

    The POMPEION measured 55 m. in length by 30 m. in breadth, and consisted of a court surrounded by columns, thirteen along the sides and six at the ends. The propylon, which stood opposite the inner gate of the Dipylon, consisted of two columns between side walls, with an entrance for pedestrians on either side of the central passage. The ruts left by the passage of vehicles, the holes drilled for the fittings of the gates, and the furrows scored by opening and closing them are still visible in the paving. The Pompeion was destroyed during Sulla’s siege of Athens in 86 BC.

    Facing the ruins of the Pompeion are the remains of the Pompeion of Hadrian, a structure erected during the second century AD, and razed by the barbarian Heruli, a Teutonic tribe originating in Jutland, in AD 267. The Pompeion of the Roman period was smaller than its predecessor and was built on a different plan.

    In front of the Dipylon is the starting point of the stately AVENUE OF THE ACADEMY that in antiquity led to the Academy of Plato but today lies buried outside the present area of excavation. From the time of Solon (640-558 BC), a state burial along this Avenue was the highest award that could be granted to those who had rendered signal service, military or political, to the city. The Avenue of the Academy was lined on both sides with imposing funerary monuments erected by the State, either memorials in honor of outstanding individuals, or polyandreia for the burial of groups of warriors who had died in battle, or again cenotaphia, that is, empty tombs raised as memorials to those who had also lost their lives in the service of the city but whose bodies were either buried elsewhere or could not be found for interment.

    Proceeding down the Avenue we pass between the remains of walls and monuments and at the end of the paved section we turn left down a slight slope. This path leads to the Tomb of the Lacedaemonians (just below the church of Aghia Triada), and the second boundary stone. The tomb is divided into three compartments and contained the skeleton of thirteen Spartans who were killed during the heavy fighting at the Peiraeus in 403 BC, when Thrasybulus overthrew the Thirty Tyrants. Among the marble blocks of the monument, on which were inscribed the names of the fallen, is one recording the deaths of the two polemarchs, Chaeron and Thibrachus, mentioned by Xenophon who, with the Olympic victor Lactates, were buried in the Kerameikos. This block of marble can be seen inside the Museum.
    Amid the many ruins and ill-defined paths that cover the present area of excavation the easiest course is to retrace our steps from the Tomb of the Lacedaemonians as far as the Sacred Gate. Just before we reach the foundations of a small sanctuary, so far unidentified, that lies about 45 meters from the Sacred Gate, the ancient road branches off to the right. We proceed along this road, which runs parallel to the course of the Eridanus and leads us to the family grave terraces below the church of Aghia Triada.

    The wealthy were usually buried in family plots, separately walled and adorned with stelai and sculpture. The extant funerary monuments, the majority of which date from the fourth century BC, are of various types: plain pillar, or palmette anthemion stelai; columns, sometimes surmounted by a device, or the representation of an animal; lekythoi and loutrophoroi, large vases marking the graves of those who died unmarried; trapezai, that is, tombs in the form of chests, with table-like tops; naiskoi, temple-like shrines, or chapels, in which sculptured reliefs or paintings were set in deep frames with pediments; sarcophagoi, marble tombslabs; and cippi, small undecorated columns customarily placed over the graves of slaves.

    The following itinerary takes us to the tombs on the Sacred Way, the Street of Tombs, and the cross-street rising off it to the south. The more interesting funerary monuments are numbered in the order in which it is proposed to visit them.

    The graves on the SACRED WAY are to be seen along the section of the road that lies below the church of Aghia Triada. After the ruins of a large unidentified tomb we come to the once painted stele of Antidossis; the lekythos of Aristomache, with a small relief. Passing through a narrow opening between these monuments, we come to a grave terrace, on which stands, the loutrophoros of Olympichos and farther away , the grave tumulus of Eucoline. The fine relief depicts a family group of two women, a man and a gentle little girl. The latter is shown holding a pet bird in her hand, while a tiny dog, standing on its hindlegs, begs for her attention. The graceful attitudes of the female figures and the playfulness of the dog are rendered in masterly fashion.

    We now descend from this monument and turn right, following a path below the grave terrace. This brings us to the STREET OF TOMBS, where the majority of funerary monuments are to be seen. On the north (right) side: stele of Phanocles of Leucone; stele of Philocrates of Kydhathinaion; the trapeza of Hipparete (c. 350 BC), granddaughter of the ill-starred Alcibiades; stele of Menes, with a relief representing him on horseback; pillar stele of Samakion. Family plot of Koroibos of Melite; in the center of a group of three funerary monuments stands: Koroibos’ own stele; on the left, that of his wife Hegeso, represented seated, examining a necklace she has taken from the trinket-box her maid is holding out for her inspection. This is a cast (the original is in the National Archaeological Museum) of the famous stele that has inspired many painters and poets. On the right of the stele of Koroibos is, the loutrophoros, in relief, of Kleidemos, his grandson. Family plot of Eubios of Potamos: the stele, with palmette anthemion and relief of Eubios’ sister Euphrosyne. The deceased, seated near her brother, gives her hand to her nephew Bion; a small Doric column, once crowned by a loutrophoros, marks the tomb of Bion. On the right of this last memorial is an unidentified naiskos. We now turn at the retaining wall to the funerary monuments on the opposite (south) side.

    Grave plot of Nicostrate and Kephisodoros. Family plot of the Archon Lysimachides of Acharnai. The tomb, in polygonal masonry, comprises: an ex-voto representing two couples seated at a funeral meal in the lower world, and below, Charon in his boat on the Styx; a huge Molossian hound, one of two acroteria that guarded the corners of the tomb; the second (18), the badly mutilated statue of a lion, is hidden by the ex-voto already mentioned. Family plot of the treasurer Dionysius of Kollytos (c. 345-317 BC), the tombstone, in the form of a small trapeza, marks the grave of one Melis of Melite; a large empty naiskos for a painting, probably of the deceased, stands against a tall pillar supporting, a majestic bull in Pentelic marble, the most arresting piece of sculpture in the necropolis. This animal was doubtless chosen to adorn the treasurer’s tomb, not only because Dionysus is sometimes portrayed in the form of a bull, but also because the name of the deceased (Dionysius) is almost synonymous with that of the god (Dionysus). Family plot of the brothers Agathon and Sosicrates of Heraclea on the Pontus. Here stand, the once painted naiskos of Agathon; a high relief representing a touching scene of parting, executed with the dignity and restraint inherent in Greek art.

    Korallion, wife of Agathon, grasps her husband’s hand in farewell. At the center stands a second male figure while in the background, behind the seated figure of Korallion, a second woman’s profile can be seen. On the left is a broken lekythos, with a relief depicting another scene of parting. We now come to the family plot of Lysanias of Thorikos; here are the remains of the impressive precinct of Lysanias’ twenty-year old son Dexileos, one of the five knights killed in battle in 394 BC, during the Corinthian War. Although Dexileos, together with his fellow-cavalrymen, was given a state funeral and buried in the public sector of the cemetery, Lysanias erected this cenotaph as his own private tribute to his son. The monument, which stood upon a massive base of conglomerate, consists of a splendid marble relief in Pentelic marble, crowned by a pediment, representing Dexileos riding down a fallen enemy warrior (this is a cast; the original can be seen in the Museum). As was the custom in antiquity the group was painted, while the victor’s lance and the bridle of his steed (both now lost) were of bronze. This relief, reminiscent of St. George killing the Dragon, is one of the many examples that show the influence of Classical art on Byzantine iconography. On the base of the relief is the inscription: “Dexileos, son of Lysanias of Thorikos, was born in the archonship of Teisandros (414 BC), and died in that of Eubolides (394 BC) in Corinth, one of five Knights”.

    On the front of the precinct stand two pillar stelai: the taller, crowned with a palmette anthemion, honors the memory of Dexileos’ brother Lysias; the other, with a pediment and rosettes, that of their sister Melitta. Three other tombs, all trapezai, have been found within the precinct. Only one, however, can be positively identified; this, is inscribed with the names of Lysanias, another of Dexileos’ brothers, his wife Kallistrate, and their son Kalliphanes.

    After the precinct of Dexileos, the line of family plots is broken by a narrow path that climbs up to the grave terrace, and, tomb of Hieronymus, a famous actor who lived about 270 BC. Behind this tomb is the tomb of Macareus, another actor famed in antiquity.

    In the angle formed by the junction of the Sacred Way and the Street of Tombs is the rectangular Sanctuary of the Tritopatreis (Ancestral Gods). That this sanctuary, sacred to the worship of ancestors and the cult of the family, is of great antiquity, is attested by an archaic inscription cut into a stone built into the wall of the court.

    Just beyond the Tritopatreion, but on the opposite side of the Street of Tombs, two stelai are in situ: the first, a broad pillar stele with a pediment, is that of Thersandros and Simylus, envoys from the island of Kerkyra (Corfu), who died in Athens in 375 BC. The other, built on a lower level, is that of Pythagoras, proxenos (consul) of Athens at Selymbria in Thrace.

    Leaving these stelai, we turn left into the Southern Way. Here, on the right, is the grave terrace of the sisters Pamphile and Demetria (c. 350 BC), with, the tombstone of Dorcas of Sicyon; a large naiskos framing, one of the most beautiful funerary reliefs of the fourth century, in which Pamphile is represented seated, with Demetria. To the right of this fine piece of sculpture is, the base of the stele of Demetria (now in the National Archaeological Museum), and behind it stands, the loutrophoros of Hegetor, with a small relief depicting a scene of farewell; then, the inscribed stele of Glykera, and the trapeza of another Demetria. Next to the plot of Pamphile and Demetria is that of Philoxenos of Messine, which includes, in a line, three trapezai, upon which stand remains of the bases of the lekythoi of Parthenios and Dion, and the stele of Philoxenos, their father; the statue (now headless) of Philoxenos’ wife, and the cippi of some of their slaves.

    From the grave terrace of Pamphile and Demetria, a path leads direct to the temenos of Hecate, gray goddess of night and the nether world, which lies in the open space between the grove below the Museum and the back of the Street of Tombs. Here, the remains of a hearth altar, in which a relief showing a scene of sacrifice, above a dedication to Artemis-Hecate, is set into the north side. A stone omphalos, or navel, stands between the eschara and a niche, built in brick. This latter held the triangular statue of the triple Hecate, (now in the National Archaeological Museum), for this sinister deity, patroness of ghosts and witchcraft, who also haunted crossroads and graveyards, was usually represented by three identical figures of the goddess, standing back to back, each with its special attributes: torches, keys, swords, lances, dogs, and snakes.

    To the south, in the grove below the Museum, lies the post-Classical cemetery, in which the only grave-markers worthy of note are the triangular pillar of Sosibios of Sounion standing on a low mound and, an unusually tall pillar stele, inscribed with a list of names.

    This list of memorials enumerated is merely a small selection from the vast number found during excavation; many others have been removed to the safety of the Kerameikos and National Archaeological Museums. With the exception of the tombs of the actors Hieronumus and Macareus and of course, the stelai and other funerary marbles described are anterior to 310 BC, when the sumptuary laws of Demetrius Phalereus prohibited large expenditure on private tombs. Henceforth, it was decreed, only trapezai (simple commemorative tablets), and kioniskoi, that is, truncated columns with a moulding to keep a wreath or fillet in place, were to be permitted. The result is to be seen in the dreary collection of stone cylinders, varying greatly in size, arranged near the entrance to the Museum.

    During the more than three thousand years of its existence the Kerameikos has many times been devastated and countless tombs plundered and destroyed. With the advent of Christianity much of the statuary was smashed by religious fanatics. Later the cemetery gradually fell into disuse and served as a dumping ground for rubbish, so that in 1862, when the Greek Archaeological Society undertook the first excavations, the once-glorious Kerameikos lay buried beneath the accumulated refuse of the centuries. In 1913, after a period of fruitful collaboration between Greek and German Archaeologists, it was decided to entrust future excavation of the area to the German Archaeological Institute of Athens which continues its mission ever since.

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    Source by Makis Barbounakis

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